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Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes

Author: Kenneth Karel Boyer; Markham T Frohlich; G Tomas Hult
Publisher: New York : AMACOM, 2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Looks at how retailers and grocers are using the Internet, to help them build stronger relationships with their customers and thus relieve the constant pressure of competing on price points along.  Read more...

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Document Type: Book
All Authors / Contributors: Kenneth Karel Boyer; Markham T Frohlich; G Tomas Hult
ISBN: 0814408362 9780814408360
OCLC Number: 56657867
Description: 288 pages ; 24 cm
Contents: Introduction --
the great divide between customers and retailers --
Decoupled extenaed supply chains --
Semi: Exteneded supply chains --
Fully extended supply chains --
Centralized extended supply chains --
Strategy : meshing operational and marketing goals --
Marketing : tapping customers' latent desires --
Supply chain design : how to bridge the last mile --
Information technology : facilitating learning and streamlining transactions --
The future of the extended supply chain.
Responsibility: Kenneth Karel Boyer, Markham T. Frohlich and G. Tomas M. Hult.

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Supply Chain Management Review: "The authors do a good job on taking a fresh, very real-world based look at what was, just a few years ago, an overplayed subject." Supply Chain Management Review: Read more...

 
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