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Extraordinary PR, ordinary budget : a strategy guide

Author: Jennifer R Farmer
Publisher: Oakland : Berrett-Koehler Publishers, 2017.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Explaining that you don need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. --
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Farmer, Jennifer R.
Extraordinary PR, Ordinary Budget : A Strategy Guide.
Oakland : Berrett-Koehler Publishers, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jennifer R Farmer
ISBN: 9781626569942 1626569940 9781626569959 1626569959
OCLC Number: 990722379
Description: 1 online resource (xvi, 164 pages) : illustrations
Contents: Cover; Title; Copyright; Contents; Preface; Introduction; ONE: The Case for Communications; TWO: Be Credible; THREE: Be Creative; FOUR: Be Responsive; FIVE: Be Relentless; SIX: Social Media on an Ordinary Budget; SEVEN: PR Tactics on an Ordinary Budget; EIGHT: Crisis Communications; Conclusion: Leading in the Midst of Fear Using the Four Principles; Acknowledgments; Glossary; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W; Y; About the Author.
Responsibility: Jennifer R. Farmer.

Abstract:

Explaining that you don need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. --

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