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Eye tracking : a comprehensive guide to methods and measures

Author: Kenneth Holmqvist
Publisher: Oxford ; New York : Oxford University Press, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Eye movements are crucial in helping to deal with the vast amounts of information we encounter in our everyday lives. This book is a comprehensive handbook of eye tracking methodology. It describes  Read more...

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Document Type: Book
All Authors / Contributors: Kenneth Holmqvist
ISBN: 9780199697083 0199697086
OCLC Number: 741340045
Description: xix, 537 pages : illustrations ; 26 cm
Contents: Eye-tracker hardware and its properties --
From vague idea to experimental design --
Data recording --
Estimating oculomotor events from raw data samples --
Areas of interest --
Attention maps : scientific tools or fancy visualizations? --
Scanpaths : theoretical principles and practical application --
Auxiliary data : events and representations --
Movement measures --
Position measures --
Numerosity measures --
Latency and distance measures --
What are eye-movement measures and how can they be harnessed?
Responsibility: Kenneth Holmqvist [and others].
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This practical book discusses both theoretical concepts and experimental design, showing how data samples can be converted into meaningful representations (i.e. fixations and saccades) using various Read more...

 
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