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Eye tracking for visual marketing.

Author: Michel Wedel
Publisher: [Place of publication not identified] : Now Publishers, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews  Read more...

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Document Type: Book
All Authors / Contributors: Michel Wedel
ISBN: 1601981546 9781601981547
OCLC Number: 300408002
Description: pages
Contents: Introduction. The Eye and Its Movements. The Visual Brain. Eye Movement Recording. Eye Movement Metrics and Inference. A Theory of Attention to Visual Marketing. Insights for Visual Marketing. Conclusions. References.

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