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Fables of abundance : a cultural history of advertising in America

Author: T J Jackson Lears
Publisher: New York, NY : Basic Books, a member of the Perseus Books Group, [1994] ©1994
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
American advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a richly varied backdrop. Its range encompasses literature, religion, and the visual arts, as well as economics, public policy, and the history of medicine. Its cast of characters includes a host of remarkable figures in or around advertising, from P.T. Barnum and Theodore Dreiser to  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Lears, T.J. Jackson, 1947-
Fables of abundance.
[New York] : Basic Books, ©1994
(DLC) 94012749
(OCoLC)30547687
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: T J Jackson Lears
ISBN: 9780786723225 078672322X
OCLC Number: 712016146
Description: 1 online resource (492 pages) : illustrations
Contents: Part I. The reconfiguration of wealth: from fecund earth to efficient factory. 1. The lyric of plenty --
2. The modernization of magic --
3. The stabilization of sorcery --
4. The disembodiment of abundance --
Part II. The containment of carnival: advertising and American social values from the patent medicine era to the consolidation of corporate power. 5. The merger of intimacy and publicity --
6. The perfectionist project --
7. The new basis of civilization --
8. Trauma, denial, recovery --
Part III. Art, truth, and humbug: the search for form and meaning in a commodity civilization. 9. The problem of commercial art in a protestant culture --
10. The courtship of avant-garde and kitsch --
11. The pursuit of the real --
12. The things themselves.
Other Titles: Cultural history of advertising in America
Responsibility: Jackson Lears.
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Abstract:

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural  Read more...

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