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Fables of abundance : a cultural history of advertising in America

Auteur: T J Jackson Lears
Uitgever: [New York] : Basic Books, ©1994.
Editie/Formaat:   Boek : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
American advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a richly varied backdrop. Its range encompasses literature, religion, and the visual arts, as well as economics, public policy, and the history of medicine. Its cast of characters includes a host of remarkable figures in or around advertising, from P. T. Barnum and Theodore Dreiser to  Meer lezen...
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Details

Genre/Vorm: History
Soort document: Boek
Alle auteurs / medewerkers: T J Jackson Lears
ISBN: 0465090761 9780465090761 0465090753 9780465090754
OCLC-nummer: 30547687
Beschrijving: xiv, 492 p. : ill. ; 24 cm.
Inhoud: Pt. 1. The reconfiguration of wealth: from fecund earth to efficient factory --
1. The lyric of plenty --
2. The modernization of magic --
3. The stabilization of sorcery --
4. The disembodiment of abundance. Pt. 2. The containment of carnival: advertising and American social values from the patent medicine era to the consolidation of corporate power --
5. The merger of intimacy and publicity --
6. The perfectionist project --
7. The new basis of civilization --
8. Trauma, denial, recovery. Pt. 3. Art, truth, and humbug: the search for form and meaning in a commodity civilization --
9. The problem of commercial art in a protestant culture --
10. The courtship of avant-garde and kitsch --
11. The pursuit of the real --
12. The things themselves.
Verantwoordelijkheid: Jackson Lears.
Meer informatie:

Fragment:

" Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural ins"

Inhoudsopgave:

door: WTYILL@KUK (WorldCat-gebruiker op 2006-07-03)

Acknowledgments xi Introduction 1 PART I THE RECONFIGURATION OF WEALTH: FROM FECUND EARTH TO EFFICIENT FACTORY 1. The Lyric of Plenty 17 2. The Modernization of Magic 40 3. The Stabilization of Sorcery 75 4. The Disembodiment of Abudance 102 PART II THE CONTAINMENT OF CARNIVAL ADVERTISING AND AMERICAN SOCIAL VALUES FROM THE PATENT MEDICINE ERA TO THE CONSOLIDATION OF CORPORATE POWER 5. The Merger of Intimacy and Publicity 137 6. The Perfectionist Project 162 7. The New Basis of Civilization 196 8. Trauma, Denial, Recovery 235 PART III ART, TRUTH, AND HUMBUG: THE SEARCH FOR FROM AND MEANING IN A COMMODITY CIVILIZATION 9. The Problem of Commercial Art in a Protestant Culture 261 10. The Courtship of Avant-Garde and Kitsch 299 11. The Pursuit of the Real 345 12. The Things Themselves 379 Notes 415 Index 477

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Gekoppelde data


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