skip to content
Face2Face : using Facebook, Twitter, and other social media tools to create great customer connections Preview this item
ClosePreview this item

Face2Face : using Facebook, Twitter, and other social media tools to create great customer connections

Author: David Lee King
Publisher: Medford, N.J. : CyberAge Books/Information Today, Inc., ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Presenting a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects, social media expert David Lee King goes beyond Facebook and Twitter to demonstrate how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. Suggesting myriad ways to  Read more...
You are not connected to the Valley City State University network. Access to online content and services may require you to authenticate with your library. Off Campus Login
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Document Type: Book
All Authors / Contributors: David Lee King
ISBN: 9780910965996 0910965994
OCLC Number: 783156347
Description: xvii, 194 p. : ill. ; 21 cm.
Contents: Face2face on the web --
Face2face communication --
Face2face with cameras and video --
Community connections --
Face2face listening --
Business casual --
Design and face2face connections --
Face2face with specific tools --
Responding to critics --
Where and how to begin --
Measuring success --
Applying what we've learned --
Appendix: referenced websites and social media services --
About the author --
Index.
Other Titles: Face to face
Responsibility: David Lee King.

Abstract:

Presenting a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects, social media expert David Lee King goes beyond Facebook and Twitter to demonstrate how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. Suggesting myriad ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services, King uses real-world examples to illustrate the dos and don'ts of using social media. The book covers topics including responding to criticism, listening to consumers, creating an approachable tone, and designing a human-centered site, as well as explaining all the critical components of any effective customer-engagement strategy.
Retrieving notes about this item Retrieving notes about this item

Reviews

User-contributed reviews

Tags

Be the first.

Similar Items

Related Subjects:(5)

User lists with this item (6)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.