skip to content
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff Preview this item
ClosePreview this item
Checking...

The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff

Author: Clara Chung-wai Shih
Publisher: Boston : Prentice Hall, ©2009.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Clara Chung-wai Shih
ISBN: 9780137152223 0137152221
OCLC Number: 262433512
Notes: Includes index.
Description: xiv, 236 p. : ill., map ; 23 cm.
Contents: The fourth revolution --
The evolution of digital media --
Social capital from networking online --
Social sales --
Social network marketing --
Social innovation --
Social recruiting --
Engage your customers --
Get your message across --
Build and manage your relationships --
Corporate governance and strategy --
The future of social business.
Responsibility: Clara Shih.

Abstract:

Through case studies, examples, and a practical how-to guide, Shih, one of the world's top business social networking thought leaders and practitioners, helps individuals, companies, and  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (1)

View most popular tags as: tag list | tag cloud

Similar Items

Related Subjects:(6)

User lists with this item (17)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/262433512>
library:oclcnum"262433512"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/262433512>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/842531>
rdf:typeschema:Intangible
schema:name"Business enterprises--Computer networks"@en
schema:name"Business enterprises--Computer networks."@en
schema:about
<http://id.worldcat.org/fast/1741311>
rdf:typeschema:Intangible
schema:name"Online social networks"@en
schema:name"Online social networks."@en
schema:about
schema:about
schema:about
schema:copyrightYear"2009"
schema:creator
schema:datePublished"2009"
schema:description""Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality"--Cover, p. 4."@en
schema:description"The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/794298632>
schema:inLanguage"en"
schema:name"The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff"@en
schema:numberOfPages"236"
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.