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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff

Author: Clara Chung-wai Shih
Publisher: Boston : Prentice Hall, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration  Read more...
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Document Type: Book
All Authors / Contributors: Clara Chung-wai Shih
ISBN: 9780137152223 0137152221
OCLC Number: 262433512
Notes: Includes index.
Description: xiv, 236 pages : illustrations, map ; 23 cm
Contents: The fourth revolution --
The evolution of digital media --
Social capital from networking online --
Social sales --
Social network marketing --
Social innovation --
Social recruiting --
Engage your customers --
Get your message across --
Build and manage your relationships --
Corporate governance and strategy --
The future of social business.
Responsibility: Clara Shih.

Abstract:

Through case studies, examples, and a practical how-to guide, Shih, one of the world's top business social networking thought leaders and practitioners, helps individuals, companies, and  Read more...

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