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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff

ผู้แต่ง: Clara Chung-wai Shih
สำนักพิมพ์: Boston : Prentice Hall, ©2009.
ครั้งที่พิมพ์/รูปแบบ:   Print book : ภาษาอังกฤษดูครั้งที่พิมพ์และรูปแบบ
ฐานข้อมูล:WorldCat
สรุป:
"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration  อ่านมากขึ้น…
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ประเภทของเอกสาร: หนังสือ
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Clara Chung-wai Shih
ISBN: 9780137152223 0137152221
OCLC Number: 262433512
หมายเหตุ: Includes index.
คำอธิบาย: xiv, 236 pages : illustrations, map ; 23 cm
สารบัญ: The fourth revolution --
The evolution of digital media --
Social capital from networking online --
Social sales --
Social network marketing --
Social innovation --
Social recruiting --
Engage your customers --
Get your message across --
Build and manage your relationships --
Corporate governance and strategy --
The future of social business.
ความรับผิดชอบ: Clara Shih.

บทคัดย่อ:

Through case studies, examples, and a practical how-to guide, Shih, one of the world's top business social networking thought leaders and practitioners, helps individuals, companies, and  อ่านมากขึ้น…

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