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Facebook marketing all-in-one for dummies

Author: Amy Porterfield; Phyllis Khare; Andrea Vahl
Publisher: Hoboken, N.J. : Wiley, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider?content delivery, promotions,?etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Amy Porterfield; Phyllis Khare; Andrea Vahl
ISBN: 9780470942307 0470942304 9781118095416 1118095413
OCLC Number: 746880174
Description: 1 online resource (720 pages)
Contents: ""Cover ""; ""About the Authors""; ""Dedication""; ""Authorsâ#x80;#x99; Acknowledgments""; ""Table of Contents""; ""Introduction""; ""How This Book is Organized""; ""Conventions Used in This Book""; ""Icons Used in This Book""; ""Contents at a Glance""; ""Book I: Joining the Facebook Marketing Revolution""; ""Chapter 1: Exploring Facebook Marketing""; ""Seeing the Business Potential of Facebook""; ""Using Facebook with the Global Market""; ""Understanding Facebook Marketing Basics""; ""Chapter 2: Creating Your Facebook Marketing Plan""; ""Defining Your Ideal Audience on Facebook"" ""Finding Your Ideal Audience inside Facebook""""Identifying the Core Goals of Your Facebook Marketing Plan""; ""Rules for Successful Facebook Pages""; ""Setting up the Resources and Manpower for Your Facebook Marketing Plan""; ""Defining Your Admin Team""; ""Measuring Your Return on Investment (ROI)""; ""Book II: Claiming Your Presence on Facebook""; ""Chapter 1: Understanding the Different Types of Facebook Pages""; ""Reviewing Facebook Page Types""; ""Chapter 2: Creating Your Business Page""; ""Things to Consider Before You Start""; ""Setting Up Your New Business Page"" ""Using the Getting Started Page""""Managing Missteps""; ""Chapter 3: Administering Your Facebook Business Page""; ""Viewing Facebook as your Page""; ""Understanding How Other People See Your Page""; ""Editing Your Page""; ""Chapter 4: Arranging Your Navigation Menu""; ""Finding Your Page""; ""Working with Left-Side Navigation Links""; ""Adding Apps to Add Links to Your Page Menu""; ""Repositioning Navigation Links""; ""Working with the Right-Side Admin Links""; ""Book III: Adding the Basics to Your Facebook Page""; ""Chapter 1: Posting to Your Page"" ""Posting Updates to Your Wall via the Publisher""""Including Attachments""; ""Targeting Your Update by Location and Language""; ""Chapter 2: Understanding and Using iFrames to Customize Your Page""; ""A Look at Some Customized Welcome Pages""; ""Defining iFrames""; ""Outlining the Options""; ""Exploring the Facebook Developer Site""; ""Creating Your Own Application""; ""Using Third-Party Applications""; ""Changing the Name of Your Navigation Link""; ""Chapter 3: Importing Your Blog Posts to Your Facebook Page""; ""Getting the Address of Your RSS Feed"" ""Introducing the Facebook Blog Import Applications""""Using NetworkedBlogs Application""; ""Installing Social RSS""; ""Using RSS Graffiti""; ""Importing Your Blog Posts with Facebook Notes""; ""Chapter 4: Connecting Your Social Media Accounts""; ""To Connect or Not Connect""; ""Connecting Facebook and Twitter""; ""Using Twitter Tools to Update Facebook""; ""Connecting LinkedIn to Your Facebook Page""; ""Adding PowerPoint Presentations and Word Documents with SlideShare""; ""Adding a YouTube Video""; ""Chapter 5: The Fine Print: Legal and Other Considerations""
Responsibility: by Amy Porterfield, Phyllis Khare, Andrea Vahl.

Abstract:

A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular  Read more...

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