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Facebook marketing : an hour a day

Author: Chris Treadaway; Mari Smith; Facebook (Firm)
Publisher: Indianapolis : Wiley Pub., ©2010.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaing with this hands-on guide" --Cover, p. 4.
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Document Type: Book
All Authors / Contributors: Chris Treadaway; Mari Smith; Facebook (Firm)
ISBN: 9780470569641 0470569646
OCLC Number: 463637843
Description: xx, 291 p. : ill. ; 24 cm.
Contents: Internet marketing 1985-2010 --
What is Facebook? --
Develop a Facebook strategy and measure success --
Month 1: create the plan and get started --
Month 2: establish corporate presence with pages and groups --
Month 3: create demand with Facebook ads --
Month 4: advanced tactics and campaign integration --
Customized experiences via Facebook applications --
The analytics of Facebook --
Organizational considerations.
Responsibility: Chris Treadaway, Mari Smith.

Abstract:

Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide.  Read more...

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‘…a worth reading book for social savvy marketeers who wish to improve their tactics and tools.' (Business Network, February 2011).

 
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