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|All Authors / Contributors:||
Chris Treadaway; Mari Smith; Facebook (Firm)
|Description:||xx, 291 p. : ill. ; 24 cm.|
|Contents:||Internet marketing 1985-2010 --
What is Facebook? --
Develop a Facebook strategy and measure success --
Month 1: create the plan and get started --
Month 2: establish corporate presence with pages and groups --
Month 3: create demand with Facebook ads --
Month 4: advanced tactics and campaign integration --
Customized experiences via Facebook applications --
The analytics of Facebook --
|Responsibility:||Chris Treadaway, Mari Smith.|
‘…a worth reading book for social savvy marketeers who wish to improve their tactics and tools.' (Business Network, February 2011).