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Facebook marketing for small business : easy strategies to engage your Facebook community

Author: Arnel Leyva; Law, Natalie,
Publisher: Berkeley, CA : Tycho Press, [2015] ©2015
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Arnel Leyva; Law, Natalie,
ISBN: 9781623156329 1623156327
OCLC Number: 919312273
Notes: "Resources [Web sites]": page 121.
Includes index.
Description: 124 pages : color illustrations ; 23 cm
Contents: Facebook : all-in-one digital marketing --
Power to the consumer --
Create your marketing plan --
Identifying your niche --
Setting up your Facebook business page --
Building your page --
Optimizing your Facebook page --
Optimizing for mobile devices --
Facebook groups : finding your people --
Facebook insights for organic traffic --
Instagram : marketing to the new treehouse --
Using Twitter to support Facebook --
Facebook ads : are they right for you? --
Empowering Facebook ads --
Facebook audience insights : recognizing your potential partners --
Allocating ad spend for small budgets --
Creating your first Facebook ad --Facebook insights : recognizing your potential partners --
Allocating ad spend for small budgets --
Creating your first Facebook ad --
Facebook insights for ad traffic --
Promotions : give to get --
Contests and sweepstakes : get in the game --
The Facebook-app ecosystem --
10 mistakes to avoid.
Responsibility: by Arnel Leyva with Natalie Law.

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