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Fair trade and chocolate : the divine story.

Author: TV Choice Ltd.; Kanopy (Firm)
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2014.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social enterprise: Divine was set up a co-op of cocoa farmers in Ghana to give them a share in the profits from their cocoa beans. Divine is a social enterprise and claims its ethical motivation shapes everything it does. But it's had to fight a major  Read more...
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Details

Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: TV Choice Ltd.; Kanopy (Firm)
OCLC Number: 897768407
Event notes: Originally produced by TV Choice in 2010.
Description: 1 online resource (1 video file, 28 min. 13 sec.)
Other Titles: Fair trade & chocolate.
More information:

Abstract:

Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social enterprise: Divine was set up a co-op of cocoa farmers in Ghana to give them a share in the profits from their cocoa beans. Divine is a social enterprise and claims its ethical motivation shapes everything it does. But it's had to fight a major marketing battle to find a place in the cutthroat confectionery market. Marketing mix: The big chocolate companies spend millions promoting their brands - by comparison Divine can spend almost nothing. Instead it makes creative use of the internet, public relations and its ethical back story. Divine's had to work hard to get onto the supermarket shelves and now wants to get its product to the other outlets people buy their chocolate. But is it enough? As well as more money, fair trade has brought real benefits to the African farmers who own Divine. Women get a better deal. Villages get badly needed facilities like wells. But fair trade has its limitations. What about people working in poor conditions in the developing world who aren't in the fair trade loop?

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Linked Data


Primary Entity

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