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Fantastic folders and exceptional envelopes : a designer's guide to custom carriers that open conversations and seal deals

Author: Patricia Belyea; Jenny Sullivan
Publisher: Gloucester, Mass. : Rockport Publishers, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting. Achieving this goal can give first impressions a leg up over the competition. Every aspect of a piece must be thoughtful and well laid out to communicate the pertinent information and, most importantly, draw attention. Whether working on a full-blown media kit or a custom envelope, the packaging is what  Read more...
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Patricia Belyea; Jenny Sullivan
ISBN: 159253175X 9781592531752
OCLC Number: 57893651
Description: 160 pages : chiefly color illustrations ; 28 cm
Contents: Introduction --
Designing custom folders --
Designing custom envelopes --
Project gallery.
Responsibility: Patricia Belyea, Jenny Sullivan.
More information:

Abstract:

"Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting. Achieving this goal can give first impressions a leg up over the competition. Every aspect of a piece must be thoughtful and well laid out to communicate the pertinent information and, most importantly, draw attention. Whether working on a full-blown media kit or a custom envelope, the packaging is what sets the tone of a project and provides the intended audience a perspective with which to view the materials." "Through inspired designs, Fantastic Folders and Exceptional Envelopes relays the secrets behind each of the wonderful examples presented. It also covers all the technical details that can make or break a job, including ideas for unique closures and flap styles, not to mention glue and paper choices. This book provides all the vital information needed to create the perfect folder or envelope that is innovative, eye catching, and functional."--Jacket.

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