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Fashion brands : branding style from Armani to Zara

Author: Mark Tungate
Publisher: London ; Philadelphia : Kogan Page, 2012.
Edition/Format:   Book : English : 3rd edView all editions and formats
Database:WorldCat
Summary:
"Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization  Read more...
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Document Type: Book
All Authors / Contributors: Mark Tungate
ISBN: 9780749464462 0749464461 9780749464479 074946447X
OCLC Number: 782992419
Description: xii, 228 p. ; 24 cm.
Contents: A history of seduction --
Fashioning and identity --
When haute couture meets high street --
The designer as brand --
The store is the star --
Anatomy of a trend --
The image-makers --
They shoot dresses, don't they? --
This year's model --
Celebrity sells --
Press to impress --
The collections --
Accessorize all areas --
Retro brands retooled --
Targeted male --
Urban athletes --
Virtually dressed --
Rise of the bloggers --
The faking game --
Trendy toddlers --
Style goes back to the future --
Behind the seams.
Responsibility: Mark Tungate.

Abstract:

Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a  Read more...

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"An essential primer for anyone wanting to make it big in the fashion biz" Nicholas Coleridge, Managing Director, Conde Nast "Useful nuggets" Financial Times "Tungate's absorbing and thoroughly Read more...

 
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