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Fashion brands : branding style from Armani to Zara

Author: Mark Tungate
Publisher: London : Kogan Page, cop. 2012.
Edition/Format:   Book : English : 3rd edView all editions and formats
Database:WorldCat
Summary:

Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a  Read more...

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Document Type: Book
All Authors / Contributors: Mark Tungate
ISBN: 0749464461 9780749464462
OCLC Number: 815385797
Notes: Oorspr. uitg. 2005.
Description: 228 p. : ill. ; 25 cm.
Responsibility: Mark Tungate.

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"An essential primer for anyone wanting to make it big in the fashion biz" Nicholas Coleridge, Managing Director, Conde Nast "Useful nuggets" Financial Times "Tungate's absorbing and thoroughly Read more...

 
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