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|Notes:||Oorspr. uitg. 2005.|
|Description:||228 p. : ill. ; 25 cm.|
|Contents:||Chapter - 00: Introduction; Chapter - 01: A history of seduction; Chapter - 02: Fashioning an identity; Chapter - 03: When haute couture meets high street; Chapter - 04: The designer as brand; Chapter - 05: The store is the star; Chapter - 06: Anatomy of a trend; Chapter - 07: The image-makers; Chapter - 08: They shoot dresses, don't they?; Chapter - 09: This year's model; Chapter - 10: Celebrity sells; Chapter - 11: Press to impress; Chapter - 12: The collections; Chapter - 13: Accessorize all areas; Chapter - 14: Retro brands retooled; Chapter - 15: Targeted male; Chapter - 16: Urban athletes; Chapter - 17: Virtually dressed; Chapter - 18: Rise of the bloggers; Chapter - 19: The faking game; Chapter - 20: Trendy toddlers; Chapter - 21: Style goes back to the future; Chapter - 22: Behind the seams|
"An essential primer for anyone wanting to make it big in the fashion biz" Nicholas Coleridge, Managing Director, Conde Nast "Useful nuggets" Financial Times "Tungate's absorbing and thoroughly