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Fashion entrepreneur : starting your own fashion business

Author: Sandra Burke
Publisher: [Auckland, N.Z.?] : Burke Pub., 2008.
Series: Fashion design series, 3.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The only book you will ever need to start your own business. The book outlines the traits and techniques fashion designers use to set up small business. The topics include creativity and innovation, writing business plans, raising finance, sales and marketing, and the small business management skills needed to run it successfully.
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Document Type: Book
All Authors / Contributors: Sandra Burke
ISBN: 9780958273305 0958273308
OCLC Number: 192079381
Notes: Reprinted: 2009.
Description: 173 pages : color illustrations ; 30 cm.
Contents: Fashion entrepreneur' runaway to success --
Opportunities in the fashion and creative industries --
Fashion entrepreneurs' traits --
Networking --
Competitive advantage --
Business plans --
Starting your own business --
Market research --
Marketing and branding --
Sales and negotiation --
Design and production cycle --
Sources of finance --
Small business accounts --
Project management skills.
Series Title: Fashion design series, 3.
Responsibility: Sandra Burke.

Abstract:

The only book you will ever need to start your own business. The book outlines the traits and techniques fashion designers use to set up small business. The topics include creativity and innovation, writing business plans, raising finance, sales and marketing, and the small business management skills needed to run it successfully.

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