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Fashion forecasting

Author: Kathryn McKelvey; Janine Munslow
Publisher: Chichester, U.K. ; Ames, Iowa : Wiley-Blackwell, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
'Fashion Forecasting' begins by describing fashion prediction companies - who they are, how they work and who are their customers - before going on to explain how a trend is sourced, anticipated and developed.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kathryn McKelvey; Janine Munslow
ISBN: 9781405140041 1405140046 1444309501 9781444309508
OCLC Number: 225852517
Description: viii, 223 pages : color illustrations ; 25 cm
Contents: Design Intelligence Brand --
Design Intelligence --
Futures --
Design Intelligence --
Other Key Players --
The Fashion Forecasting Industry --
Here & There --
Mudpie Design Ltd --
WGSN --
Carlin International --
Trendstop --
Peelers Paris --
Concepts Paris --
Li Edelkoort --
Other Key Players --
Fashion Forecasting --
Magazines --
WeAr Global Magazine --
View Publications --
Textile View Magazine --
View2 Magazine --
Viewpoint & View Colour Planner --
The Process --
The Process --
Colour --
The Process --
Inspiration --
The Process --
Fabric --
The Process --
Mood Boards --
The Process --
Seeing --
The Process --
Case Study Womenswear --
The Process --
Case Study Menswear --
Communication --
Type --
Communication --
Layout --
Communication --
Application.
Responsibility: Kathryn McKelvey, Janine Munslow.
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Abstract:

Shows how to interpret the intelligence provided by the industry. Helps you to understand, anticipate and respond to trends Explains not only how prediction companies function but also how to  Read more...

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