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Fashion Management

Author: Annick Schramme; Trui Moerkerke; Karinna Nobbs
Publisher: Leuven : Lannoo Campus Publishers, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Provides the knowledge and tools to manage creative talent in a professional way.

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Document Type: Book
All Authors / Contributors: Annick Schramme; Trui Moerkerke; Karinna Nobbs
ISBN: 9789401412384 9401412383
OCLC Number: 859576346
Description: 237 pages : color illustrations ; 26 cm
Contents: Introduction to the challenges and threats facing the fashion industry, viewed from a global perspective; Fashion and the impact of globalization; A history of Belgium's independent designers and their influence on the Belgian/Flemish/Antwerp fashion industry; Financing your own business: investments, pre-financing, liquidity planning, loans, sales deals; Setting up your own design business; The evolution of the retail sector and the impact of flagship stores; Sustainability, marketing and communication; your brand online: social media, but also digital sales; Internationalization strategies (Upsalla-model, key markets); Intellectual property rights.
Responsibility: Annick Schramme, Trui Moerkerke, Karinna Nobbs.

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