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Fashion marketing and PR

Author: Maria Costantino
Publisher: London : Batsford, 1998.
Series: Fashion files.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This text examines the importance of promotion and presentation in the fashion industry, from its use as an amateur tool to its development as a multi-media professional industry. Specific examples  Read more...

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Details

Document Type: Book
All Authors / Contributors: Maria Costantino
ISBN: 0713483342 9780713483345
OCLC Number: 41619421
Description: 96 pages : illustrations (chiefly color), portraits (some color) ; 25 cm.
Series Title: Fashion files.
Responsibility: Maria Costantino.

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