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Fashion marketing : theory, principles, & practice

Author: Marianne C Bickle
Publisher: New York : Fairchild Books, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing.

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Genre/Form: Textbooks
Document Type: Book
All Authors / Contributors: Marianne C Bickle
ISBN: 9781563677380 1563677385
OCLC Number: 659741571
Description: xxii, 330 pages : illustrations (chiefly color) ; 23 cm
Contents: Introduction to fashion marketing --
The impact of fashion --
Product, price, distribution, and placement --
Public relations, promotion, and advertising --
Fashion and the entertainment industry --
The buying season : marketing fashions to retailers --
Targeting the fashion consumer --
Cross-channel shopping --
Image and branding --
Crossing product boundaries --
Counterfeiting, legislation, and ethics --
Marketing fashions globally.
Responsibility: Marianne C. Bickle.

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