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Fashion merchandising : principles and practice

Author: James Clark
Publisher: London : Palgrave Macmillan, 2015. ©2015
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This book explores the role of fashion merchandising: how it can add value to a fashion business; the remit and scope of the role and the function; and the planning and trading processes. It does so  Read more...

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Document Type: Book
All Authors / Contributors: James Clark
ISBN: 9781137413871 1137413875
OCLC Number: 903916660
Description: xx, 298 pages : illustrations ; 24 cm
Contents: Chapter 1: A review of the fashion industry --
Chapter 2: Fashion, business and product --
Chapter 3: The roles of buyer and merchandiser --
Chapter 4: Organising the buying and merchandising function --
Chapter 5: Fashion merchandising: The Hepworth case study --
Chapter 6: Fashion merchandising: research and analysis --
Chapter 7: Fashion merchandising: budgeting --
Chapter 8: Fashion merchandising: Open to buy --
Chapter 9: Fashion merchandising: Range planning --
Chapter 10: Fashion merchandising: sizing, deliveries and allocation --
Chapter 11: Trading --
Chapter 12: E-retailing --
Chapter 13: Corporate social responsibility --
Chapter 14: The merchandiser within the supply chain.
Responsibility: James Clark.

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'I am delighted to see that for the first time there will be a book that truly understands the role of the merchandiser within the European retail sector and explains clearly how that role varies Read more...

 
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