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Fashion merchandising

Author: Virginia Grose
Publisher: Lausanne, Switzerland : AVA Publishing ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publisher Services, ©2012.
Series: Basics fashion management, 01.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

Suitable at fashion merchandising, buying and business undergraduates, this handbook offers an overview of the fashion and retailing sector. It provides contextual information and an exploration of  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Grose, Virginia.
Fashion merchandising.
Lausanne, Switzerland : AVA Academia, 2012
(OCoLC)751578175
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Virginia Grose
OCLC Number: 795364422
Description: 1 online resource (176 pages) : illustrations.
Contents: Context and concept --
Product development --
Retail strategy --
The supply chain --
Branding.
Series Title: Basics fashion management, 01.
Responsibility: Virginia Grose.

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I will be recommending this book to my class for spring. I will be suggesting students purchase some other AVA books from the Basics series as well ... I like the case studies and interviews included Read more...

 
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