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Fashion promotion : building a brand through marketing and communication

Author: Gwyneth Moore
Publisher: Lausanne, Switzerland : AVA Academia, c 2012.
Series: Basics fashion management, 2.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Provides visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Fashion Management. This title addresses the ways in which brands  Read more...

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Document Type: Book
All Authors / Contributors: Gwyneth Moore
ISBN: 9782940411870 2940411875
OCLC Number: 818716069
Description: 176 pages : illustrations (chiefly color) ; 23 cm.
Contents: Industry and context --
Marketing --
Media and PR --
Creating the vision --
Digital fashion --
Collaboration and connection.
Series Title: Basics fashion management, 2.
Responsibility: Gwyneth Moore.

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This is an excellent text, not only does it take you through the ages but it also discussed different cultures and fashion. It is a rich and colourful text adding weight to this area of research. An Read more...

 
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