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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/49249722 Title: Fast food, fast track : immigrants, big business, and the American dream Author: Jennifer Parker Talwar Publisher: Cambridge Mass. : Westview Press, 2002. ISBN/ISSN: 0813398282 9780813398280 OCLC:49249722

  
  

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• Fast food restaurants -- United States -- Employees.
• Foreign workers -- United States.
• Immigrants -- United States -- Economic conditions.
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Fast food, fast track : immigrants, big business, and the American dream

Author:	Jennifer Parker Talwar
Publisher:	Cambridge Mass. : Westview Press, 2002.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	Takes readers into New York's diverse immigrant neighborhoods to show how the corporate fast-food industry adapts its business to fit each neighborhood's unique cultural needs & desires. Hailing from China, the Caribbean, Latin America, and India, a colorful sea of faces has taken its place behind one of the most ubiquitous American business institutions -- the fast-food counter. They have become a vital link between the growing service sector in our cities' ethnic enclaves and the multi-billion-dollar global fast-food industry. For four years, sociologist Jennifer Parker Talwar went behind the counter herself and listened to immigrant fast-food workers in New York City's ethnic communities. They talked about balancing their low-paying jobs and monotonous daily reality with keeping the faith that these very jobs could be the first step on the path to the American Dream. In this original and compelling work of ethnography, Talwar shows that contrary to those arguing that the fast-food industry only represents an increasing homogenization of the American workforce, fast-food chains in immigrant communities must and do adapt to their surroundings. Rather than focusing on how ethnic communities become relatively sealed off from the larger economy, Talwar explores the interplay between globalizing mainstream forces like fast-food chains and the immigrant communities of our largest and most diverse cities.  Read more...
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