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Fast-food restaurant advertising on television and its influence on childhood obesity

Author: Shin-Yi Chou; Inas Rashad; Michael Grossman; National Bureau of Economic Research.
Publisher: Cambridge, MA : National Bureau of Economic Research, ©2005.
Series: Working paper series (National Bureau of Economic Research : Online), working paper no. 11879.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Abstract: Childhood obesity around the world, and particularly in the United States, is an escalating problem that is especially detrimental as its effects carry on into adulthood. In this paper we employ the 1979 Child-Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal Survey of Youth to estimate the effects of fast-food restaurant advertising on children and adolescents being  Read more...
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Genre/Form: Statistics
Additional Physical Format: Print version:
Chou, Shin-Yi.
Fast-food restaurant advertising on television and its influence on childhood obesity.
Cambridge, MA : National Bureau of Economic Research, ©2005
(OCoLC)62885817
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Shin-Yi Chou; Inas Rashad; Michael Grossman; National Bureau of Economic Research.
OCLC Number: 326836153
Notes: "December 2005."
Description: 1 online resource (43 pages).
Series Title: Working paper series (National Bureau of Economic Research : Online), working paper no. 11879.
Responsibility: Shin-Yi Chou, Inas Rashad, Michael Grossman.

Abstract:

Abstract: Childhood obesity around the world, and particularly in the United States, is an escalating problem that is especially detrimental as its effects carry on into adulthood. In this paper we employ the 1979 Child-Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal Survey of Youth to estimate the effects of fast-food restaurant advertising on children and adolescents being overweight. The advertising measure used is the number of hours of spot television fast-food restaurant advertising messages seen per week. Our results indicate that a ban on these advertisements would reduce the number of overweight children ages 3-11 in a fixed population by 10 percent and would reduce the number of overweight adolescents ages 12-18 by 12 percent. The elimination of the tax deductibility of this type of advertising would produce smaller declines of between 3 and 5 percent in these outcomes but would impose lower costs on children and adults who consume fast food in moderation because positive information about restaurants that supply this type of food would not be banned completely from television.

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