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The fast forward MBA in business planning for growth

Author: Philip Walcoff
Publisher: New York : John Wiley, ©1999.
Series: Fast forward MBA series.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Philip Walcoff
ISBN: 0471345482 9780471345480
OCLC Number: 40881627
Notes: Includes index.
Description: xx, 212 pages : illustrations ; 26 cm.
Contents: The business-planning process: three steps to an effective business plan. An introduction to business plans --
The three-step planning process --
Identify the issues. Issues in the way of success --
Function-specific issues and appropriate response options --
Companywide issues and appropriate response options --
Develop the plan. Major business plan elements --
Develop your strategy: the vision statement, mission statement, and five-year goals --
Define your tactics: annual objectives and the action plan --
Manage the plan. Take action: implement your business plan --
Activities to support you in taking action --
Business planning in larger organizations --
Appendix A. Your major issues and approaches for resolution --
Appendix C. Your business plan: putting the document together --
Appendix C. Sample business plan --
Appendix D. Sample annual objectives review package.
Series Title: Fast forward MBA series.
Responsibility: Philip Walcoff.
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