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Fast forward : New Zealand business in world markets

Author: Peter Enderwick; Michele Akoorie
Publisher: Auckland, N.Z. : Longman Paul, 1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"... Cases based on the experiences of New Zealand companies seeking to internationalise, accompanied by supporting text chapters"--Introd.
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Peter Enderwick; Michele Akoorie
ISBN: 0582861187 9780582861183
OCLC Number: 154274998
Description: 450 p. : ill. ; 26 cm.
Contents: New Zealand in the world economy --
International marketing business strategies --
Implementing international strategies --
Implications of the internalisation of business --
Case studies.
Responsibility: Peter Enderwick, Michele Akoorie.

Abstract:

"... Cases based on the experiences of New Zealand companies seeking to internationalise, accompanied by supporting text chapters"--Introd.

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