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Fast second : how smart companies bypass radical innovation to enter and dominate new markets

Author: Constantinos Markides; Paul Geroski
Publisher: San Francisco : Jossey-Bass, ©2005.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
Why being a ''fast second'' is often more financially rewarding than being at the cutting edgeIf you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being ''fast seconds'') than to creating these  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Markides, Constantinos.
Fast second.
San Francisco : Jossey-Bass, ©2005
(DLC) 2004010443
(OCoLC)55077781
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Constantinos Markides; Paul Geroski
ISBN: 078797689X 9780787976897 0787971545 9780787971540
OCLC Number: 56748870
Awards: Short-listed for Financial Times/Goldman Sachs Business Book of the Year Award 2005
Description: 1 online resource (1 volume)
Contents: Introduction --
Where do radical innovations come from? --
From new technologies to new markets --
Colonists and consolidators --
From colonization to consolidation --
Racing to be second --
The changing basis of competition --
Creating the markets of the 21st century.
Responsibility: Constantinos C. Markides, Paul A. Geroski.
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Abstract:

If you get there first, you ll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better  Read more...

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A bold challenge to conventional thinking with plenty of examples to support the authors hypothesis. (Voyager (BMI Inflight), February 2006) "...a ring of real wisdom..." (Financial Times, 21st Read more...

 
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