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Fast shopper, slow store : a guide to courting and capturing the mobile consumer

Author: Gary Schwartz
Publisher: London : Atria Books, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Presents a short guide to the steps every company must take to connect with the mobile consumer. From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find the best products and the cheapest deals.
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Document Type: Book
All Authors / Contributors: Gary Schwartz
ISBN: 9781476718705 1476718709
OCLC Number: 847481525
Description: 74 pages : illustrations ; 22 cm
Responsibility: Gary Schwartz.

Abstract:

Presents a short guide to the steps every company must take to connect with the mobile consumer. From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find the best products and the cheapest deals.

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"Mobile technology is changing the way brands connect with consumers. As an early adopter and passionate evangelist for mobile, Schwartz inspires and drives our thinking and strategic planning Read more...

 
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