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Fasten your seatbelt : the passenger is flying the plane

Author: Nawal K Taneja
Publisher: Aldershot, Hant, England ; Burlington, VT, USA : Ashgate Pub., ©2005.
Edition/Format:   Print book : English
Database:WorldCat
Summary:

Fourth in a series written at the request of practitioners in the global airline industry, this book is about customer behaviour and how to address it. It provides discussion of the changes required  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Nawal K Taneja
ISBN: 0754645282 9780754645283
OCLC Number: 60420943
Notes: Includes index.
Description: xii, 221 pages : illustrations ; 24 cm
Contents: Foreword / Bill Brunger --
Foreword / John Elkins --
Foreword / Samuel L. Katz --
Foreword / Stefan H. Lauer --
Foreword / Andrew Lobbenberg --
Foreword / Kyung Ha Ma --
Foreword / Edward Nicol --
Foreword / Nicole W. Piasecki --
1. Introducing the new pilots --
2. Taking a bird's eye view of the landscape --
3. Designing viable business models --
4. Renovating and innovating products --
5. Pricing for mutual benefit --
6. Exploiting distribution diversity --
7. Developing truly integrated alliances --
8. Managing the new pilots.
Responsibility: Nawal K. Taneja.
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'An informed contribution to the debate about a major current problem.' The Aerospace Professional, October 2005 'This is the fourth book in a series by Taneja, and could be considered the blueprint Read more...

 
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