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| Genre/Form: | Case studies |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Philip J Kaplan |
| ISBN: | 0743228626 9780743228626 9781416577935 1416577939 |
| OCLC Number: | 48942158 |
| Notes: | Includes index. |
| Description: | ix, 191 p. ; 19 cm. |
| Contents: | 1. Tough Ship 15 -- 2. Solutions in Search of a Problem 22 -- 3. If it Sounds Too Good to be True, it Probably is 40 -- 4. Messy Endings 49 -- 5. Quit While You're Ahead 63 -- 6. Ahead of Their Time? Or Just Stupid? 75 -- 7. Content was King 92 -- 8. Everything That Can be Digital, Will be--But Shouldn't be 105 -- 9. Micro Niche 114 -- 10. Party Like it's 1999 122 -- 11. Give it Away Now 130 -- 12. B2C2B2McD's 138 -- 13. $100 Shopping Spree if You Read This Chapter! 144 -- 14. Portals to Nowhere 151 -- 15. If it Ain't Broke, Fix it 156 -- 16. I've No Fucking Clue 165. |
| Responsibility: | Philip J. Kaplan. |
| More information: |
Abstract:
Offers an insider's perspective on the waste, greed, and stupidity of more than two hundred e-commerce failures.
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