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FEATURES - BUILDING CUSTOMER RELATIONSHIPS IN A NETWORKED ECONOMY - Knowing which marketing tactics to use and how to use them leads to a relationship that is long, strong and profitable.
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FEATURES - BUILDING CUSTOMER RELATIONSHIPS IN A NETWORKED ECONOMY - Knowing which marketing tactics to use and how to use them leads to a relationship that is long, strong and profitable.

Author: Robert Fisher
Publisher: London, Ont. : Ivey Management Services, Richard Ivey School of Business, University of Western Ontario, c1999-
Edition/Format: Article Article : English
Publication:Ivey business journal. 66, no. 1, (2001): 57
Database:ArticleFirst
Other Databases: British Library Serials
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Document Type: Article
All Authors / Contributors: Robert Fisher
ISSN:1481-8248
Language Note: English
Unique Identifier: 95899168
Awards:
Description: 7

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