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The field guide to starting a business

Author: Stephen M Pollan; Mark Levine
Publisher: New York : Simon & Schuster, ©1990.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"From inception to implementation, from opening to expansion, this is the definitive nuts-and-bolts guide for the budding entrepreneur--be it the M.B.A. who wants out of the rat race to the homemaker who wants to work out of the living room."--Amazon.
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Details

Genre/Form: Handbooks and manuals
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Stephen M Pollan; Mark Levine
ISBN: 0671675052 9780671675059
OCLC Number: 21035761
Notes: "A Fireside book."
Includes index.
Description: 255 pages ; 22 cm
Contents: The entrepreneurial personality --
Opportunities and risks for today's small business person --
The idea --
Putting together your team --
Your customer and your market --
Selecting your location --
Cultivating the right image for your business --
Finding seed financing --
Opening the door --
The pains of unbundling --
Second-tier financing --
The anatomy of a business plan --
Choosing a business structure --
Financial management --
How to pick a partner --
Buying an existing business --
Buying a franchise --
Tactics for retail businesses --
Tactics for service businesses --
Tactics for home businesses --
The secrets of success.
Other Titles: Starting a business
Responsibility: by Stephen M. Pollan and Mark Levine.

Abstract:

"From inception to implementation, from opening to expansion, this is the definitive nuts-and-bolts guide for the budding entrepreneur--be it the M.B.A. who wants out of the rat race to the homemaker who wants to work out of the living room."--Amazon.

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