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The fight for ethical fashion : the origins and interactions of the clean clothes campaign

Author: Philip Balsiger
Publisher: Farnham, Surrey ; Burlington, VT : Ashgate, [2014]
Series: Mobilization series on social movements, protest, and culture.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
From consumer boycotts and buycotts to social movement campaigns, examples of individual and collective actors forging political struggles on markets are manifold. The clothing market has been a privileged site for such contention, with global clothing brands and retailers being targets of consumer mobilization for the past 20 years. Labels and product lines now attest for the ethical quality of clothes, which has,  Read more...
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Document Type: Book
All Authors / Contributors: Philip Balsiger
ISBN: 9781409458050 1409458059 1472407687 9781472407689 1409458067 9781409458067
OCLC Number: 880520975
Description: xii, 187 pages : illustrations ; 24 cm.
Contents: Introduction: contentious markets --
The rise of consumer campaigns --
Launching a campaign --
Building a campaign --
Campaign styles and protest in the market place --
Campaigning over time --
Strategic interactions and campaign outcomes --
Conclusion: contention, consumers and corporations.
Series Title: Mobilization series on social movements, protest, and culture.
Responsibility: Philip Balsiger, European University Institute, Italy.

Abstract:

Drawing on insights from qualitative fieldwork using a wide range of empirical sources, Philip Balsiger traces the emergence of the Clean Clothes Campaign back to the rise of 'consumer campaigns' and  Read more...

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'The Clean Clothes Campaign is at the center of a growing movement that is already having an enormous impact on world markets by targeting sweatshop practices. Balsiger not only offers well-crafted Read more...

 
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