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Financial aspects of marketing

Author: Ruth A Schmidt; Helen Wright
Publisher: Basingstoke, Hampshire : Macmillan Business, 1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The  Read more...

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Document Type: Book
All Authors / Contributors: Ruth A Schmidt; Helen Wright
ISBN: 033363781X 9780333637814 0333637828 9780333637821
OCLC Number: 36135517
Description: xviii, 299 pages : illustrations ; 25 cm
Contents: Introduction to the Finance and Marketing.- Interface.- PART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance Sheet.- The Cash Flow Statement and the Profit and Loss Account.- The Matching Concept: Stock Valuation and Depreciation.- Reconciliation of Financial Statements.- Introduction to Spreadsheets: Calculations and Charts Case Study.- PART 2: RATIO ANALYSIS Introduction to Ratio Analysis.- Analysis of Asset Utilisation, Profitability and Performance.- Returns to Investors Analysis of Profit Pathways Case Study.- PART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series Analysis.- Short-Term Forecasting.- Forecasting using Relationships between Variables Regression Linear Regression on the Spreadsheet.- Multiple Regression Case Study.- PART 4: COSTING AND BUDGETING Introduction to Costing Systems.- Budgeting Budgetary Control Case Study.- PART 5: DECISION-MAKING Introduction to Decision-Making.- Introduction to Break-Even Analysis.- Decision-Making under Risk Long-Term.- Decision-Making on the Spreadsheet and Sensitivity Analysis Case Study.
Responsibility: Ruth A. Schmidt and Helen Wright.

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'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Read more...

 
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