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Financial services and the consumer

Author: Dawn Burton
Publisher: London ; New York : Routledge, 1994.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A study of the remarkable growth in the numbers of financial service consumers in Britain in the 1980s and 1990s, with a focus on whether financial institutions have become more consumer orientated  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dawn Burton
ISBN: 0415099617 9780415099615 0415099625 9780415099622
OCLC Number: 29429104
Description: 133 pages ; 22 cm
Contents: 1. Introduction --
2. The emergence of the financial service consumer --
3. Financial services go to market --
4. Service quality, marketing, and human resource management strategies --
5. Consumer financial behaviour --
6. Consumerism comes to financial services --
7. Consumer: king or peasant?
Responsibility: Dawn Burton.

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