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The Financial Times guide to business start up 2009

Autore: Sara Williams; Financial Times Limited.
Editore: Harlow, England ; New York : Financial Times/Prentice Hall, 2009.
Edizione/Formato:   book_printbook : English : 22nd edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Updated for 2009, this is an indispensable guide to starting and running a small business. With sections on getting started, direct marketing, building customer relations, management and accounting, this text is a bible for small businesses.
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Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Sara Williams; Financial Times Limited.
ISBN: 9780273721550 0273721550
Numero OCLC: 234298087
Descrizione: vi, 440 pages : illustrations ; 24 cm
Contenuti: You and your ideas --
Who will buy? --
A spot of coaching --
Your business identity --
Are you sure? --
The business plan --
Timing the jump --
Less than 100 per cent --
Off the peg --
Franchises --
Beating the pirates --
The right name --
Getting the message across --
Getting new customers --
Building customer relationships --
How to set a price --
Choosing your workplace --
Information technology --
and other equipment --
Professional back-up --
Getting the right stuff --
Your rights and duties as an employer --
Insurance --
Forecasting --
Raising the money --
Staying afloat --
Moving ahead --
Not waving but drowning --
Keeping the record straight --
Tax --
VAT --
Pensions and retirement.
Altri titoli: Guide to business start up 2009
Responsabilità: Sara Williams.

Abstract:

Updated for 2009, this is an indispensable guide to starting and running a small business. With sections on getting started, direct marketing, building customer relations, management and accounting, this text is a bible for small businesses.

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