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The Financial Times guide to business start up 2012

Author: Sara Williams
Publisher: Harlow, England : Financial Times Prentice Hall, 2011.
Series: Financial times guides.
Edition/Format:   Print book : English : 25th edView all editions and formats
Database:WorldCat
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"The most comprehensive annually updated guide for entrepreneurs"--Cover.

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Document Type: Book
All Authors / Contributors: Sara Williams
ISBN: 9780273761990 0273761994
OCLC Number: 751722729
Description: vi, 464 pages ; 24 cm.
Contents: Contents THE CHAPTER STRUCTURE IS UNLIKELY TO CHANGE: UPDATES WILL BE ADDED THROUGHOUT WHERE RELEVANT. THIS WILL BE A RED PEN EDIT. Acknowledgements Update for the Financial Times Guide to Business Start Up 1. You and your ideas 2. Who will buy? 3. A spot of coaching 4. Your business identity 5. Are you sure? 6. The business plan 7. Timing the jump 8. Less than 100 per cent 9. Off the peg 10. Franchises 11. Beating the pirates 12. The right name 13. Getting the message across 14. Getting new customers 15. Building customer relationships 16. How to set a price 17. Choosing your workplace 18. Information technology - and other equipment 19. Professional back-up 20. Getting the right staff 21. Your rights and duties as an employer 22. Insurance 23. Forecasting 24. Raising the money 25. Staying afloat 26. Moving ahead 27. Not waving but drowning 28. Keeping the record straight 29. Tax 30. VAT 31. Pensions and retirement References Index
Series Title: Financial times guides.
Other Titles: Financial times.
Business start up 2012
Responsibility: Sara Williams.

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