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Fine art publicity : the complete guide for galleries and artists

Author: Susan Abbott
Publisher: New York : Allworth Press ; San Francisco : Art World Press, 2005.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"Fine Art Publicity provides artists, galleries, and museums with the practical tools and strategic know-how to capture media attention and attract audiences and collectors. Updated to reflect the latest technology and new art markets, this guide will teach readers everything they need to know about the principles and practices of fine art publicity."--Jacket.
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Online version:
Abbott, Susan, 1948-
Fine art publicity.
New York : Allworth Press ; San Francisco : Art World Press, 2005
(OCoLC)606218549
Online version:
Abbott, Susan, 1948-
Fine art publicity.
New York : Allworth Press ; San Francisco : Art World Press, 2005
(OCoLC)607611379
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Susan Abbott
ISBN: 1581154011 9781581154016
OCLC Number: 57193118
Description: xiv, 177 pages : illustrations ; 23 cm
Contents: Ch. 1. Why publicity? --
Ch. 2. Your marketing plan --
Ch. 3. Public relations primer --
Ch. 4. Basic publicity tools --
Ch. 5. Working with print media --
Ch. 6. Working with television and radio --
Ch. 7. Creating and using a Web presence for publicity --
Ch. 8. Using the World Wide Web as a publicity tool --
Ch. 9. Preparing a press release --
Ch. 10. Writing a press release --
Ch. 11. Producing a press release --
Ch. 12. Planning exhibition publicity --
Ch. 13. The exhibition press release and announcement --
Ch. 14. Publicity tips for individual artists.
Responsibility: Susan Abbott.
More information:

Abstract:

"Fine Art Publicity provides artists, galleries, and museums with the practical tools and strategic know-how to capture media attention and attract audiences and collectors. Updated to reflect the latest technology and new art markets, this guide will teach readers everything they need to know about the principles and practices of fine art publicity."--Jacket.

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