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First-Mover Advantage

Author: Films for the Humanities & Sciences (Firm); Films Media Group.
Publisher: New York, N.Y. : Films Media Group, [2012], ©2011.
Series: Mind of a Leader., 2.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
According to the sixth chapter of The Art of War being "first in the field" allows the clever combatant to triumph. But in business, is it better to pioneer or to learn from others' mistakes? This program examines the concept of "first-mover advantage." With marketing guru Philip Kotler, who agrees that it's good to be an innovator - but only if you can do it well - and Tony Visconti, Dame Anita Roddick, Larry  Read more...
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Details

Genre/Form: Videorecording
Educational films
Internet videos
Additional Physical Format: Originally produced:
Holk & Lassenius, 2011
Named Person: Sunzi
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC Number: 878700820
Language Note: Closed-captioned.
Notes: Encoded with permission for digital streaming by Films Media Group on June 06, 2012.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Target Audience: 10 & up.
Description: 1 online resource (1 video file (17 min.)) : sound, color.
Contents: First in the Field (4:10) --
Coming in First Requires Doing it Well (2:28) --
Every Blank Page is a Message (2:02) --
Setting the Agenda (4:39) --
"First-Mover Advantage" Summary (0:46) --
Credits: First-Mover Advantage: The Mind of a Leader 2 (2:31).
Series Title: Mind of a Leader., 2.
Responsibility: Holk & Lassenius.
More information:

Abstract:

According to the sixth chapter of The Art of War being "first in the field" allows the clever combatant to triumph. But in business, is it better to pioneer or to learn from others' mistakes? This program examines the concept of "first-mover advantage." With marketing guru Philip Kotler, who agrees that it's good to be an innovator - but only if you can do it well - and Tony Visconti, Dame Anita Roddick, Larry Flynt, and Poul Nyrup Rasmussen.

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