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The fixer : saving startups from death by politics

Author: Bradley Tusk
Publisher: New York : Penguin/Portfolio, [2018]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The famed political advisor to Uber, FanDuel, Lemonade, Tesla and other startups reveals what really happens at the intersection of politics, tech and business Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's
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Document Type: Book
All Authors / Contributors: Bradley Tusk
ISBN: 9780525536499 0525536493
OCLC Number: 1023050542
Notes: Includes index.
Description: ix, 243 pages ; 24 cm
Contents: Section I. When Travis fought Bill --
Turns out you can fight City Hall --
Section II. Learning the language of politics --
No one gives you anything by accident --
Control the narrative, control politics --
Three yards and a cloud of dust: press mainly comes from hard work --
When things go truly haywire, seek consensus --
Pick your narrative before someone else does --
Subtlety died long before Twitter --
Not being qualified for a job shouldn't stop you --
People want to be led --
It's all fun and games until someone goes to jail --
Pick your enemies = win your battles (strangle the baby in the crib) --
In politics, perception is reality --
Section III. Creating the language of tech and politics --
If you're really ambitious, create your own marker --
When to beg for forgiveness --
Mobilizing lots of customers defeats conventional wisdom --
Thank you, Bill de Blasio --
Section IV. A new venture in venture --
To do big things, hire big talent (and pay them well) --
Don't confuse ideology with politics --
Make sure you see it coming --
Riding the sharing economy to the Oval Office --
There's no one way to skin a regulator --
Uber for weed --
Protecting the brand may mean losing the fight --
Always carry enough cash --
Who needs the Today Show? --
Section V. Where do we go from here? --
The biggest disruption fight of them all --
A quick guide to startup politics.
Responsibility: Bradley Tusk.

Abstract:

"The famed political advisor to Uber, FanDuel, Lemonade, Tesla and other startups reveals what really happens at the intersection of politics, tech and business Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. Described as "Silicon Valley's Political Savior" (Fast Company) "Uber's Political Genius" (Vanity Fair) and "Silicon Valley's Favorite Fixer" (TechCrunch) Tusk deploys the skills and knowledge he developed working with Chuck Schumer, Michael Bloomberg, Rod Blagojevich, and other political and business legends to help startups fight back. This book goes behind the scenes on how he helped stop the taxi industry from killing Uber in its infancy, how he held insurance companies at bay while startup Lemonade launched in each state, and how he helped online sports betting sites FanDuel and Draft Kings escape the regulatory death grip casinos tried to put on them. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose. These are the lessons startups need to learn to punch back and survive the clutches of politics." Combining a firsthand glimpse behind the curtain with tangible advice for how any new venture can play the political game, THE FIXER is a must-read for aspiring entrepreneurs"--

"Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. Described as "Silicon Valley's Political Savior" (Fast Company) "Uber's Political Genius" (Vanity Fair) and "Silicon Valley's Favorite Fixer" (TechCrunch) Tusk deploys the skills and knowledge he developed working with Chuck Schumer, Michael Bloomberg, Rod Blagojevich, and other political and business legends to help startups fight back. This book goes behind the scenes on how he helped stop the taxi industry from killing Uber in its infancy, how he held insurance companies at bay while startup Lemonade launched in each state, and how he helped online sports betting sites FanDuel and Draft Kings escape the regulatory death grip casinos tried to put on them. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose. These are the lessons startups need to learn to punch back and survive the clutches of politics." Combining a firsthand glimpse behind the curtain with tangible advice for how any new venture can play the political game, THE FIXER is a must-read for aspiring entrepreneurs"--

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