skip to content
Fizz : harness the power of word of mouth marketing to drive brand growth Preview this item
ClosePreview this item
Checking...

Fizz : harness the power of word of mouth marketing to drive brand growth

Author: Ted Wright
Publisher: New York : McGraw-Hill Education, 2015.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Shows you how to develop and test your brand's stories for maximum word of mouth impact; build a reliable communications network to deliver your message; harness the incredible power of Big Data for  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Ted Wright
ISBN: 9780071835749 0071835741
OCLC Number: 881449733
Description: xviii, 221 pages ; 24 cm
Contents: Acknowledgments --
Introduction --
Influencers : who they are and why you need them --
Two-ounce culture : why smart brands sample --
What makes you talkable? : finding your brand's story --
Strategic corporals : how and why to train your brand ambassadors --
A matter of patience : measuring word-of-mouth marketing --
Big data : the stories inside the numbers --
Save your money : word-of-mouth marketing and small business --
Myths, lies, and misconceptions --
Talking to your boss about word-of-mouth marketing.
Responsibility: by Ted Wright.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

User lists with this item (1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/881449733> # Fizz : harness the power of word of mouth marketing to drive brand growth
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "881449733" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1912448187#Topic/branding_marketing> ; # Branding (Marketing)
   schema:about <http://experiment.worldcat.org/entity/work/data/1912448187#Topic/communication_in_marketing> ; # Communication in marketing
   schema:about <http://dewey.info/class/658.872/e23/> ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/1912448187#Person/wright_ted_1967> ; # Ted Wright
   schema:datePublished "2015" ;
   schema:description "Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1912448187> ;
   schema:inLanguage "en" ;
   schema:name "Fizz : harness the power of word of mouth marketing to drive brand growth"@en ;
   schema:productID "881449733" ;
   schema:workExample <http://worldcat.org/isbn/9780071835749> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/881449733> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1912448187#Person/wright_ted_1967> # Ted Wright
    a schema:Person ;
   schema:birthDate "1967" ;
   schema:familyName "Wright" ;
   schema:givenName "Ted" ;
   schema:name "Ted Wright" ;
    .

<http://experiment.worldcat.org/entity/work/data/1912448187#Topic/branding_marketing> # Branding (Marketing)
    a schema:Intangible ;
   schema:name "Branding (Marketing)"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1912448187#Topic/communication_in_marketing> # Communication in marketing
    a schema:Intangible ;
   schema:name "Communication in marketing"@en ;
    .

<http://worldcat.org/isbn/9780071835749>
    a schema:ProductModel ;
   schema:isbn "0071835741" ;
   schema:isbn "9780071835749" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.