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Fizz : harness the power of word of mouth marketing to drive brand growth

Author: Ted Wright
Publisher: New York : McGraw-Hill Education, 2015.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A word-of-mouth marketing pioneer shows how to measurably impact the bottom line with a powerful WOMM campaign In Fizz, Ted Wright teaches marketing professionals and entrepreneurs how to create and test a brand's stories for maximum word-of-mouth impact; build the communications network to tell it; harness Big Data for WOMM; find and train influencers; and measure a campaign's success. Along the way, he debunks  Read more...
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Document Type: Book
All Authors / Contributors: Ted Wright
ISBN: 9780071835749 0071835741
OCLC Number: 881449733
Description: xviii, 221 pages ; 24 cm
Contents: Acknowledgments --
Introduction --
Influencers : who they are and why you need them --
Two-ounce culture : why smart brands sample --
What makes you talkable? : finding your brand's story --
Strategic corporals : how and why to train your brand ambassadors --
A matter of patience : measuring word-of-mouth marketing --
Big data : the stories inside the numbers --
Save your money : word-of-mouth marketing and small business --
Myths, lies, and misconceptions --
Talking to your boss about word-of-mouth marketing.
Responsibility: Ted Wright.

Abstract:

Shows you how to develop and test your brand's stories for maximum word of mouth impact; build a reliable communications network to deliver your message; harness the incredible power of Big Data for  Read more...

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