skip to content
Flock and flow : predicting and managing change in a dynamic marketplace Preview this item
ClosePreview this item
Checking...

Flock and flow : predicting and managing change in a dynamic marketplace

Author: Grant David McCracken
Publisher: Bloomington : Indiana University Press, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today. To survive in the market maelstrom, says McCracken, marketers must learn to read the world as "flocks and flows."" "In this new book, he deploys "complex adaptive theory" to track the  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Grant David McCracken
ISBN: 0253347599 9780253347596
OCLC Number: 64084739
Description: xii, 185 pages : illustrations ; 25 cm
Contents: In the flock and flow --
Flock and flow : early systems --
Flows --
Flocks --
The brand --
The consumer --
The corporation --
Seventeen steps in the flock and flow system --
Six marketing strategies.
Responsibility: Grant McCracken.
More information:

Abstract:

Deploys 'complex adaptive theory' to track the movement of trends and new groupings of consumers. This book shows how to monitor new trends, whether and when to introduce new brands and brand  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"The author attempts to clarify the strategies and goals corporations should employ to market their products using the latest trends. Examples from diverse industries and numerous photos enhance this Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (1)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/64084739> # Flock and flow : predicting and managing change in a dynamic marketplace
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "64084739" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/325882311#Place/bloomington> ; # Bloomington
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/inu> ;
    schema:about <http://id.worldcat.org/fast/1036889> ; # New products
    schema:about <http://id.worldcat.org/fast/837883> ; # Brand name products
    schema:about <http://experiment.worldcat.org/entity/work/data/325882311#Topic/produits_nouveaux> ; # Produits nouveaux
    schema:about <http://experiment.worldcat.org/entity/work/data/325882311#Topic/produits_de_marque> ; # Produits de marque
    schema:about <http://experiment.worldcat.org/entity/work/data/325882311#Topic/productos_de_marca> ; # Productos de marca
    schema:about <http://experiment.worldcat.org/entity/work/data/325882311#Topic/marketing_gestion> ; # Marketing--Gestion
    schema:about <http://id.loc.gov/authorities/subjects/sh85018299> ; # Business forecasting
    schema:about <http://experiment.worldcat.org/entity/work/data/325882311#Topic/productos_nuevos> ; # Productos nuevos
    schema:about <http://experiment.worldcat.org/entity/work/data/325882311#Topic/mercadotecnia_administracion> ; # Mercadotecnia--Administración
    schema:about <http://experiment.worldcat.org/entity/work/data/325882311#Topic/preferencias_de_los_consumidores_pronosticos> ; # Preferencias de los consumidores--Pronósticos
    schema:about <http://id.loc.gov/authorities/subjects/sh85081339> ; # Marketing--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/325882311#Topic/prevision_commerciale> ; # Prévision commerciale
    schema:about <http://experiment.worldcat.org/entity/work/data/325882311#Topic/consommateurs_preferences_prevision> ; # Consommateurs--Préférences--Prévision
    schema:about <http://id.loc.gov/authorities/subjects/sh85016403> ; # Brand name products
    schema:about <http://experiment.worldcat.org/entity/work/data/325882311#Topic/pronostico_de_los_negocios> ; # Pronóstico de los negocios
    schema:about <http://id.worldcat.org/fast/1010209> ; # Marketing--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/325882311#Topic/consumers_preferences_forecasting> ; # Consumers' preferences--Forecasting
    schema:about <http://id.worldcat.org/fast/842699> ; # Business forecasting
    schema:about <http://dewey.info/class/658.8/e22/> ;
    schema:about <http://id.loc.gov/authorities/subjects/sh85091388> ; # New products
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2006" ;
    schema:creator <http://viaf.org/viaf/109637350> ; # Grant David McCracken
    schema:datePublished "2006" ;
    schema:description "In the flock and flow -- Flock and flow : early systems -- Flows -- Flocks -- The brand -- The consumer -- The corporation -- Seventeen steps in the flock and flow system -- Six marketing strategies."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/325882311> ;
    schema:inLanguage "en" ;
    schema:name "Flock and flow : predicting and managing change in a dynamic marketplace"@en ;
    schema:productID "64084739" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/64084739#PublicationEvent/bloomington_indiana_university_press_2006> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/325882311#Agent/indiana_university_press> ; # Indiana University Press
    schema:reviews <http://www.worldcat.org/title/-/oclc/64084739#Review/2147421351> ;
    schema:url <http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1664777&custom%5Fatt%5F2=simple%5Fviewer> ;
    schema:url <http://catdir.loc.gov/catdir/toc/ecip068/2006005243.html> ;
    schema:workExample <http://worldcat.org/isbn/9780253347596> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA631409> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/64084739> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/325882311#Agent/indiana_university_press> # Indiana University Press
    a bgn:Agent ;
    schema:name "Indiana University Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/325882311#Topic/consommateurs_preferences_prevision> # Consommateurs--Préférences--Prévision
    a schema:Intangible ;
    schema:name "Consommateurs--Préférences--Prévision"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/325882311#Topic/marketing_gestion> # Marketing--Gestion
    a schema:Intangible ;
    schema:name "Marketing--Gestion"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/325882311#Topic/mercadotecnia_administracion> # Mercadotecnia--Administración
    a schema:Intangible ;
    schema:name "Mercadotecnia--Administración"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/325882311#Topic/preferencias_de_los_consumidores_pronosticos> # Preferencias de los consumidores--Pronósticos
    a schema:Intangible ;
    schema:name "Preferencias de los consumidores--Pronósticos"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/325882311#Topic/prevision_commerciale> # Prévision commerciale
    a schema:Intangible ;
    schema:name "Prévision commerciale"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/325882311#Topic/productos_de_marca> # Productos de marca
    a schema:Intangible ;
    schema:name "Productos de marca"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/325882311#Topic/produits_de_marque> # Produits de marque
    a schema:Intangible ;
    schema:name "Produits de marque"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/325882311#Topic/produits_nouveaux> # Produits nouveaux
    a schema:Intangible ;
    schema:name "Produits nouveaux"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/325882311#Topic/pronostico_de_los_negocios> # Pronóstico de los negocios
    a schema:Intangible ;
    schema:name "Pronóstico de los negocios"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85016403> # Brand name products
    a schema:Intangible ;
    schema:name "Brand name products"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85018299> # Business forecasting
    a schema:Intangible ;
    schema:name "Business forecasting"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85081339> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85091388> # New products
    a schema:Intangible ;
    schema:name "New products"@en ;
    .

<http://id.worldcat.org/fast/1010209> # Marketing--Management
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh85081339> ; # Marketing--Management
    schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1036889> # New products
    a schema:Intangible ;
    schema:name "New products"@en ;
    .

<http://id.worldcat.org/fast/837883> # Brand name products
    a schema:Intangible ;
    schema:name "Brand name products"@en ;
    .

<http://id.worldcat.org/fast/842699> # Business forecasting
    a schema:Intangible ;
    schema:name "Business forecasting"@en ;
    .

<http://viaf.org/viaf/109637350> # Grant David McCracken
    a schema:Person ;
    schema:birthDate "1951" ;
    schema:familyName "McCracken" ;
    schema:givenName "Grant David" ;
    schema:name "Grant David McCracken" ;
    .

<http://worldcat.org/isbn/9780253347596>
    a schema:ProductModel ;
    schema:isbn "0253347599" ;
    schema:isbn "9780253347596" ;
    .

<http://www.worldcat.org/title/-/oclc/64084739#Review/2147421351>
    a schema:Review ;
    schema:itemReviewed <http://www.worldcat.org/oclc/64084739> ; # Flock and flow : predicting and managing change in a dynamic marketplace
    schema:reviewBody ""For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today. To survive in the market maelstrom, says McCracken, marketers must learn to read the world as "flocks and flows."" "In this new book, he deploys "complex adaptive theory" to track the movement of trends and new groupings of consumers. He explains how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes. McCracken's advice could not come at a better time. His book will be a valuable aid for anyone trying to keep up with changes in our rapidly evolving world."--Jacket." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.