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Flock and flow : predicting and managing change in a dynamic marketplace

Author: Grant David McCracken
Publisher: Bloomington : Indiana University Press, ©2006.
Edition/Format:   Computer file : EnglishView all editions and formats
Summary:

Deploys 'complex adaptive theory' to track the movement of trends and new groupings of consumers. This book shows how to monitor new trends, whether and when to introduce new brands and brand  Read more...

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Document Type: Computer File
All Authors / Contributors: Grant David McCracken
ISBN: 0253347599 9780253347596
OCLC Number: 937729222
Notes: Includes index.
Description: xii, 185 p. : ill. ; 25 cm
Contents: In the flock and flow --
Flock and flow : early systems --
Flows --
Flocks --
The brand --
The consumer --
The corporation --
Seventeen steps in the flock and flow system --
Six marketing strategies.
Responsibility: Grant McCracken.

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The author attempts to clarify the strategies and goals corporations should employ to market their products using the latest trends. Examples from diverse industries and numerous photos enhance this Read more...

 
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