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Flying high : JetBlue founder and CEO David Neeleman beats the competition, even in the world's most turbulent industry

Author: James Wynbrandt
Publisher: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2006. ©2004
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry. , to his short stint at Southwest  Read more...

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Genre/Form: History
Named Person: David Neeleman; David Neeleman
Document Type: Book
All Authors / Contributors: James Wynbrandt
ISBN: 0471756989 9780471756989
OCLC Number: 62532794
Notes: Originally published: 2004.
Description: 224 pages ; 22 cm
Contents: Introduction 1 CHAPTER 1 The Journey Begins 7 CHAPTER 2 Have I Got a Deal for You 23 CHAPTER 3 Morris Air Spreads Its Wings 39 CHAPTER 4 Off to Southwest 55 CHAPTER 5 Opening Up New Skies 73 CHAPTER 6 A Different Kind of Airline 85 CHAPTER 7 Preparing for Departure 103 CHAPTER 8 JetBlue Takes Flight 121 CHAPTER 9 Making Air Travel Entertaining 139 CHAPTER 10 Keeping Customers Happy 151 CHAPTER 11 The Technology Advantage 163 CHAPTER 12 Getting the Word Out in Style 177 CHAPTER 13 Dealing with Disaster 193 CHAPTER 14 Preserving the Culture 213 CHAPTER 15 Looking to the Future 225 CHAPTER 16 David Neeleman s Rules for Succeeding in Any Business 243 JetBlue Timeline 255 Acknowledgments 263 Notes 265 Index 289
Responsibility: James Wynbrandt.

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