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The focus group : a strategic guide to organizing, conducting and analyzing the focus group interview

Author: Jane Farley Templeton
Publisher: New York : McGraw-Hill, ©1994.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Summary:

Provides a framework for staging interview sessions, interpreting their results and using them in marketing strategies. This book contains topics that include the "second coming" of focus groups in  Read more...

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Document Type: Book
All Authors / Contributors: Jane Farley Templeton
ISBN: 1557385300 9781557385307
OCLC Number: 38600704
Notes: Includes index.
Description: xiv, 308 pages ; 24 cm
Responsibility: Jane Farley Templeton.

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