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Focus groups : targeting the market

Author: Films for the Humanities (Firm); Canadian Broadcasting Corporation.
Publisher: Princeton, NJ : Films for the Humanities & Sciences, 2004.
Edition/Format:   DVD video : EnglishView all editions and formats
Summary:
"Looks at how one company, Happy Planet, ran focus groups to discover what its target market thought of its product and then applied the information to restrategize its advertising campaign and revamp the product"--Container.
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Films for the Humanities (Firm); Canadian Broadcasting Corporation.
OCLC Number: 55219058
Notes: Originally broadcast as a segment of the television program: Venture.
Description: 1 videodisc (9 min.) : sound, color ; 4 3/4 in.
Details: DVD.
Other Titles: Targeting the market
Venture (Television program)
Responsibility: produced and distributed by Canadian Broadcasting Corporation ; producer, Marc Baby.

Abstract:

"Looks at how one company, Happy Planet, ran focus groups to discover what its target market thought of its product and then applied the information to restrategize its advertising campaign and revamp the product"--Container.

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