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Follow me! : creating a personal brand with Twitter

Author: Sarah-Jayne Gratton
Publisher: Indianapolis, IN : John Wiley & Sons, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand.
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Additional Physical Format: Online version:
Gratton, Sarah-Jayne.
Follow me!
Indianapolis : John Wiley & Sons, 2012
(OCoLC)802056703
Document Type: Book
All Authors / Contributors: Sarah-Jayne Gratton
ISBN: 9781118336342 1118336348
OCLC Number: 805951888
Notes: Includes index.
Description: xxv, 262 pages : illustrations (some color) ; 23 cm
Contents: pt. 1. Twitter, you've come a long way --
pt. 2. Creating and showcasing your brand --
pt. 3. Twitter branding showcase stories --
pt. 4. Twitter toolkit : supercharge your brand.
Responsibility: Sarah-Jayne Gratton.

Abstract:

Make the most of Twitter as a tool for creating a personal brand Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably  Read more...

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