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Food and agribusiness marketing in Europe

Author: Matthew Meulenberg
Publisher: New York : Haworth Press, ©1993.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This work provides information on the current changes and developments in European food and agriculture marketing. It contains broad and up-to-date coverage of agricultural and food marketing by  Read more...

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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Matthew Meulenberg
ISBN: 1560244747 9781560244745
OCLC Number: 28888665
Description: xii, 209 pages ; 22 cm
Contents: ContentsPreface Introduction Agricultural Marketing in Germany Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry The Agrifood System in Italy: Structural Adjustments to Face the Internationalization of the Food Industry Agricultural and Food Marketing in the United Kingdom: A Review of Some Current Issues Agricultural Marketing in France Agricultural Marketing in Ireland Agricultural Marketing in Belgium and the Netherlands Agricultural Marketing in Spain Characteristics of Agricultural Marketing in Hungary During the Formation of Market Economy Index Reference Notes Included
Responsibility: Matthew Meulenberg, editor.

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